A B O U T
boho . glam + everyday . chic jewelry, j u l e s g r e y is handcrafted + inspired by good vibes in Cardiff-by-the-Sea, CA
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Hey I'm Jenn! Owner + designer of j u l e s g r e y + Southern girl turned devoted California mama to my two littles, Keegan J U L E S + Lyla G R E Y
My sweet babes constantly motivate me to pursue dreams with passion and purpose and to soak in all the good vibes around me. I've loved all things creating, designing, and inspiring for as long as I can remember, and I've been making jewelry for over 20 years. My designs have always been a mix of bohemian and glam, and since becoming a mom, they've also evolved into more lightweight and minimalistic pieces that are comfortable, effortlessly chic, and meant to be lived in every day by us busy babes + mamas. I was born and raised in Georgia but have lived in Cardiff-by-the-Sea since 2011, when the economy crashing turned into my blessing in disguise that led to a brave cross country move in hopes of a fresh start. With no job lined up or place to live in California, taking that chance thankfully ended up being one of the best decisions I've ever made because Cardiff-by-the-Sea truly is my paradise. Nothing beats the chill SoCal vibe, coolest beach towns, hip surf and skate culture, endless outdoor activities, and miles of breathtaking ocean views along seaside bluffs. It's what California dreams are made of!
Trading my Southern roots for life on the West Coast has opened so many doors as well as my eyes. It's allowed me to make incredible memories, meet amazing people, and has ultimately taught me how important and beneficial it is to look for the good in everything and everyone. I believe the more we strive to be present and focus on positivity, the easier it becomes to appreciate all the beauty that surrounds us, even in our dark times. I always find myself inspired by the alluring colors and serene beach sounds that I'm so fortunate to experience with my family and friends living along our gorgeous coastline. While some j u l e s g r e y designs are inspired by my family's origins and our heirloom jewels, the majority of jewelry I create is a tribute to historical Cardiff, so most pieces are named after streets in this laid back little beach town that I've been lucky enough to call home. Literally. (Fun fact: Cardiff was a farming community in the early 1900s and the first settlement was by the Mackinnon family, which also happens to be the street I live on where our home is known to be an original farmhouse. A developer who later bought the land was persuaded by his wife, a native of Cardiff, Wales, to name the community "Cardiff-by-the-Sea" and many of the street names as well, such as "Cambridge", "Oxford", and "Newcastle").
Starting this small business of mine has been quite a journey and I've faced no shortage of obstacles, but I couldn't be more proud of this dream come true and everything I have learned along the way. Designing beautiful and meaningful jewelry from my ocean view studio in Cardiff while also spending time with my family allows me the opportunity to create happiness. I truly love making jewelry that makes me just as happy as it does those who receive it! The necklaces, earrings, and bracelets I fabricate are styles I feel great wearing every day no matter the attire, and I hope you will as well. Stack them up or wear them solo, j u l e s g r e y jewelry is meant to mix and match and bring you all the good vibes too! Xx